Turning Data Into Strategy: How Groups Can Use Insights to Better Capture Business Opportunity
Group and venue level marketing is such a vital part of building a brand and attracting the right buyers to your venues. The problem is,...

A new W hotel, part of the Starwood Hotels & Resorts brand, is due to open in Edinburgh in 2021. This hotel is set to have 214 bedrooms (including 20 suites), 230 sq metres of meetings space, luxury spa facilities as well as a fine dining restaurant with an outdoor terrace overlooking the skyline of city. This will be the second W hotel within the UK (following the W London Leicester Square which opened in 2011) and will be part of an investment into Edinburgh’s city centre.