The direct booking myth – why relying on inbound leads isn’t enough
It’s easy to understand why some venues believe they can go it alone. A beautiful website, strong SEO, and a steady trickle of inbound leads...
In April the four-star AC Hotel Belfast will be the first Marriott in Northern Ireland, the first AC Hotel by Marriott on the island of Ireland, and the first purpose-built AC Hotel in the UK.
The hotel will consist of 188 guestrooms, gym, library, meeting facilities and AC Lounge. Jean-Christophe Novelli will open a brasserie in the hotel, the first restaurant the award-winning chef will open in Ireland.