Best Western takes over WorldHotels

Best Western Hotels & Resorts has acquired the upper upscale and luxury hotel marketing consortium WorldHotels.

This adds 300 independent properties to Best Western’s portfolio, including the Washington Mayfair hotel, the Caesar hotel, the Royal Garden hotel, the Courthouse hotel and the Courthouse Hotel Shoreditch, all in London.

WorldHotels will continue independently and member hotels will have access to Best Western’s loyalty programme, sales and marketing support, global distribution network and revenue engines.