AI in event planning, visitor levies, and more
This month's industry news highlights an industry embracing change with confidence - from AI in event planning driving accessibility to policy discussions and new training...
Best Western Hotels & Resorts has acquired the upper upscale and luxury hotel marketing consortium WorldHotels.
This adds 300 independent properties to Best Western’s portfolio, including the Washington Mayfair hotel, the Caesar hotel, the Royal Garden hotel, the Courthouse hotel and the Courthouse Hotel Shoreditch, all in London.
WorldHotels will continue independently and member hotels will have access to Best Western’s loyalty programme, sales and marketing support, global distribution network and revenue engines.