Turning Data Into Strategy: How Groups Can Use Insights to Better Capture Business Opportunity
Group and venue level marketing is such a vital part of building a brand and attracting the right buyers to your venues. The problem is,...
Best Western takes over WorldHotels
Best Western Hotels & Resorts has acquired the upper upscale and luxury hotel marketing consortium WorldHotels.
This adds 300 independent properties to Best Western’s portfolio, including the Washington Mayfair hotel, the Caesar hotel, the Royal Garden hotel, the Courthouse hotel and the Courthouse Hotel Shoreditch, all in London.
WorldHotels will continue independently and member hotels will have access to Best Western’s loyalty programme, sales and marketing support, global distribution network and revenue engines.