Birmingham Nec Beach Area

Birmingham’s NEC has opened a new beach area that has been created next to the venue’s iconic man-made lake. The beach, coupled with the new lakeside garden which opened last summer, has transformed the landscape of the NEC’s front door and offers the six million people who visit the NEC campus each year, a unique outdoor experience. The new feature sits next to the lake between the NEC venue, Genting Arena and Resorts World Birmingham. It includes a sand coloured pebble beach and contemporary designed Gabion wall, with integrated seating which arc’s around the beach, set off by seven striking topiary trees.

The lake was originally built to take away surface water from the venue, but since the opening of Resorts World Birmingham at the end of last year, which attracts an additional three million visitors to the NEC campus, it has now become a focal point.

The new beach area has been created as part of an on-going brand project at the NEC, which aims to shift the visitor experience from functional to experiential. Over the last 12 months the project has seen the refurbishment the Piazza Garden – which sits between halls 1-5 – and the introduction of engaging wall graphics outside the venue’s conference suites which aims to encourage delegates to think about innovation, learning and bringing people together.