Turning Data Into Strategy: How Groups Can Use Insights to Better Capture Business Opportunity
Group and venue level marketing is such a vital part of building a brand and attracting the right buyers to your venues. The problem is,...

IHG is set to open Kimpton Fitzroy London, its first boutique luxury Kimpton Hotels & Restaurants in the UK.
Earlier this year IHG and Covivio entered an agreement to re brand and operate 12 hotels (and one pipeline hotel) currently operating under the Principal and De Vere brands. The Principal London is the first of these hotels to be re-branded as Kimpton Fitzroy London. Next year will see a continuation of the brand’s momentum with additional Kimpton hotel openings in highly desirable cities such as Edinburgh, Glasgow and Manchester.
The Kimpton Fitzroy London will be named after the original architect of the building Charles Fitzroy Doll and will honour its namesake with a glamorous cocktail bar called Fitz’s Bar.