Midscale lifestyle brand,Tribe, launched by Accor

French hotel group Accor has launched a new midscale, lifestyle brand called Tribe.

The first Tribe hotel has already opened in Perth, Australia, with the first European hotel – a 290-bedroom property – set to launch in Glasgow later this year. A further 50 hotels are currently in discussions with Accor to adopt the brand.

It is expected that the Tribe brand will make an appearance worldwide, including in locations such as London, Paris, Singapore, Dubai and Bangkok. 

Tribe is the 39th brand within the Accor portfolio which totals nearly 4,800 hotels and resorts across 100 countries.