Hilton has announced the launch of its latest “affordable urban lifestyle” brand Motto, with London set to be the location of one of the first properties. Construction on the first 100-bedroom Motto in Marylebone is set to begin in early 2019 with completion set for 2020.
Motto, Hilton’s 15th brand, will target “prime cities”, and will provide multi-functional, customisable room designs. The concept has been designed to meet the needs of friends and family groups wanting more from the hostel market, with guestrooms featuring wall beds, lofted beds and multi-functional furniture that can be stowed when not in use.
Plans are also in various stages of development for properties in Lima, Peru; Dublin, Ireland; and Savannah, San Diego, Boston and Washington DC in the US.
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