AI in event planning, visitor levies, and more
This month's industry news highlights an industry embracing change with confidence - from AI in event planning driving accessibility to policy discussions and new training...

SINA Hotels has a new brand. The identity of SINA Hotels will be represented by the shell, a symbol that tells a story of true passion for hospitality, family tradition, quintessential Italian style and most of all sense of place. The shell’s design embodies harmoniously the feeling of a home with sixteen windows, which represent the properties (currently twelve) that between now and the near future will make up the SINA’s collection.
SINA’s collection of four and five star hotels, iconic palazzo’s, country houses, conference hotels and charming hideaways was established in Italy over sixty years ago and since 2016 is present also in France with Relais & Châteaux member, Chateau de Mirambeau in the beautiful Bordeaux countryside.