Home > Networking is key to success in events, The Meetings Show reports
Networking is key to success in events, The Meetings Show reports
A survey of meeting and event planners carried
out by The
Meetings Show has found
that the majority of event planners think networking is vital in their jobs,
with millennials valuing it the most highly.
Overall, 59% of participants in the survey
regarded networking events as an important part of their job, but this figure
rose to 85% among 18-30-year-olds, who cited making new contacts (80%) and
raising their profile in the industry (71%) as the key reasons for attending.
While the younger generation clearly see the
value in networking, the majority – 85% – were averse to attending on their
own, preferring to go with a colleague or group of colleagues.
More experienced event planners were happier to
go it alone, with over a third (36.4%) of 31-45-year-olds preferring to attend
by themselves.
Motivations for attending differed among the
older generations too, with generating new business leads and meeting with
existing industry contacts and friends being cited as key drivers by more than
50% of respondents over 30.
The survey also looked at the logistics which
make the ‘perfect’ networking event and found that midweek events were most
popular, with 69% preferring events held on Wednesdays, while more than half
(52.2%) said they would be willing to travel no more than an hour to attend an
event.
When it comes to the format of events, paired or
group activities was the most popular option, chosen by 53% of respondents,
although for the 31-45 age group appointment-based networking was preferred,
while for planners aged 46 and over, seat rotation at a dinner was chosen by
70%.
David Chapple, group event director of The
Meetings Show, said: “Networking is one of the core pillars of The Meetings
Show, and so we are always reviewing the way we facilitate networking to make
sure it’s of the most benefit to our exhibitors and visitors. The findings of
the survey have reinforced just how important it is, especially for younger
event professionals looking to grow their networks and raise their profile
within the industry.
“Walking into a room full of people you don’t
know can be daunting, which is why this year we have introduced a new initiative
specifically aimed at helping junior event planners. If they have a senior
colleague who is attending the show as a hosted buyer, then on the second day
of the show the junior colleague will be able to join them for all of their
appointments, as well as having access to the hosted buyer lounge, for a less
intimidating introduction to the industry.
“With networking at The Meetings Show being
provided in a number of different formats, all either on the show floor or
within easy reach of Olympia, we hope that all of our attendees will benefit
from the opportunity to come together at the show.”
Throughout The Meetings Show, networking
opportunities will take place in a variety of locations and formats, making it
the ideal opportunity to meet new contacts as well as catch up with industry
friends.
For hosted buyers, the networking will get off
to a swinging start with the Hosted Buyer Welcome Reception on Tuesday 25 June.
This year attendees will have the chance to tee off at one of London’s top
alternative venues, Puttshack, where a friendly – or ever so slightly
competitive – round of mini golf will help to break the ice.
When the doors open to the show on Wednesday 26,
networking opportunities will be on offer throughout the show, including
on-stand receptions hosted by exhibitors, a charity party hosted by MPI and
dedicated networking for young event professionals.
Hosted buyers will also have exclusive chances
to network in the Hosted Buyer Lounge at the show, and can apply to join
post-show fam trips to the West Midlands, Aberdeen, Brighton, Bristol or Paris
to discover all the destinations have to offer on a fully-hosted tour,
departing when The Meetings Show closes on Thursday 27.